One practical result of President Obama’s National Export Initiative is that government export assistance resources, already extensive, are becoming easier to find and access online. An example is the online Begin Exporting tool launched last week by the SBA and Department of Commerce, which guides users through “six steps” to becoming a successful exporter:
- a self-assessment of export-readiness
- training and consulting services
- creating an export plan
- market research
- finding overseas buyers
- export finance.
By itself this is not the sort of thing that’s going to double U.S. exports in five years, but anything that brings a little more clarity to the confusion of the exporting process is a step in the right direction.