BusinessWeek: Attracting International Clients to Your Website

June 8th, 2009

BusinessWeek’s Karen Klein offers a few tips on working with international clients through your company’s website: be sensitive to cultural nuance; prepare, and prepare your customers, ahead of time to deal with shipping and customs issues; start by addressing other English-speaking markets, and when you’re ready to publish multilingual web content, back it up with multilingual sales and service staff. (Thanks to Laurel Delaney for the link!)

Many small businesses fall into exporting “accidentally” when orders from overseas customers start to trickle in through their website. Maximize your company’s potential by managing it as a global business from day one. Your business is already global, whether you know it yet or not!